So, you’ve got an idea and you’re ready to try and communicate. First off, assess if your invention details may be communicated or not. Ask your patent attorney if it is ok. In that case, then you will want invention companies. Precisely what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick-up the story.
The sad simple truth is editors are bombarded with pr releases. If you wish to keep yours out of the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The very last thing they wish to take a look at is actually a screaming advertisement masquerading being a press release (think like: “NOTHING ELSE Enjoy It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This will make them very uninterested in publishing an advertisement for the product for free!
Arrive at the point. Focus on the newsworthy part of your invention. Describe the way your invention solves a difficulty. And attempt to think beyond simply: “It saves money and time.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a vast quantity of invention accolades too.
I will remember, as I’m sure a lot of you are able to, when “bigger is better” was symbolic of cars and private transportation. Today, should there be this type of huge focus on green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to visit a hoard of hybrid SUV commercials, pitches for incandescent bulbs and recycling promotions.
Time magazine certainly noticed the buzz given that they included numerous “green” transportation options on their annual Best Inventions of the Year list. Listed here are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives outside in 2008. The Town Car from MIT’s Media Lab is a two-seater, InventHelp Office that can be examined coming from a designated location, then returned (such as a cart) to any other station in the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
Using the way things are going, expect more big changes in the manner we communicate and exactly how we receive around. Be sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, such as a new approach to fly in design!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send out it to the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are generally searching for news about products already on the market, you may miss your target market altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So instead of Sports Illustrated for your invention, why not consider using a trade publication like American Sport Fishing? This is where business information about new inventions may be found by an editor.
Check out a pro. Publicity is really a time-consuming marketing activity, which is why publicity releases are contained in InventHelp Stories to industry services. If you’re not really a client, you might like to consider getting a publicity firm that may handle the writing and distribution of releases for you. A lot of companies charge by the word for such services so be sure to inquire about pricing at the start.